About me

Operations professional. Project manager. Data-minded.

A career built on accurate reporting, structured follow-through and clear communication across FMCG and consumer electronics.

Professional biography

I am a Project Manager and Sales Operations professional based in Lahore, Pakistan, with more than nine years of experience across FMCG, consumer goods, distribution operations and consumer electronics.

My career started in accounts and finance, where I handled bookkeeping, ledgers, reconciliations and financial reporting at several organisations. That foundation shaped how I work: carefully, with attention to accuracy and with respect for records people can rely on.

From 2021 I moved into sales administration at FrieslandCampina, progressing from regional secondary sales administration in Sukkur, to national secondary sales administration, and then to national sales operations. In that role I supported the Director Sales with agendas and calendar, prepared Minutes of Meetings for commercial reviews and leadership forums, tracked action items to execution, and monitored nationwide secondary sales data to support senior management decisions.

I then led end-to-end sales operations as Sales Operations Manager at Bonjour Cola, and today I work as a Project Manager, planning, coordinating and tracking marketing and consumer electronics initiatives from concept to delivery.

How I work

Accuracy first

Decisions are only as good as the data behind them, so I put validation and reconciliation before reporting.

Close the loop

Meetings and reviews matter when decisions become owned, dated actions that are tracked to completion.

Make data useful

Numbers should lead to insight and action, so I focus on what changed, why it changed and what to do next.

Align the teams

Cross-functional work succeeds when sales, finance, marketing and operations share the same goals and the same facts.

What I bring to a team

Sales Operations

End-to-end sales planning, execution and performance monitoring across channels.

Secondary Sales Administration

Accurate, timely secondary sales data and reporting across regions and distributors.

KPI Monitoring & Reporting

Performance reporting and actionable insights for senior leadership.

Project Management

Planning, coordinating and tracking initiatives from concept to delivery.

Stakeholder Coordination

Leadership calendars, agendas, Minutes of Meetings and action tracking.

Forecasting & Analysis

Sales planning, forecasting and data analysis that support decisions.

Personal brand positioning

I position myself as an operations professional who connects data, people and process: someone leadership can trust for accurate reporting, structured follow-up and calm coordination. I build free tools in my spare time to share practical resources with other professionals.

Education

  • Bachelor of Science in Business/Commerce, Shah Abdul Latif University, Khairpur
  • Advanced Computer Software Engineering (ACCP 17), Aptech Pakistan
Career journey

Timeline

From accounts to national sales operations to project management.

  1. Project ManagerAugust 2026 – Present
    Pakistan
  2. Sales Operations ManagerNovember 2025 – August 2026
    Bonjour Cola · Lahore, Pakistan
  3. National Sales Operation OfficerJune 2024 – November 2025
    FrieslandCampina · Karachi Division, Pakistan
  4. National Secondary AdministratorMay 2023 – June 2024
    FrieslandCampina · Karachi, Sindh, Pakistan
  5. Regional Sales AdministratorMay 2021 – May 2023
    FrieslandCampina · Sukkur, Sindh, Pakistan
  6. Account OfficerMay 2020 – May 2021
    TCS Private Limited · Pakistan
  7. AccountantFebruary 2018 – June 2019
    Attaluh Business Group · Bahawalpur, Pakistan
  8. Accounts OfficerJanuary 2017 – August 2018
    HCM Global – Manpower Recruitment Agency · Islamabad, Pakistan

See full resume details