Areas of responsibility drawn from my career, from national sales operations to project delivery. Commercial data and figures are not published here.
Aug 2026 – Present
Plan, coordinate and track marketing and consumer electronics initiatives from concept to delivery, aligning cross-functional teams with business objectives.
Scope
Bonjour Cola · Nov 2025 – Aug 2026
Led planning, execution and performance monitoring across sales channels, and designed operating frameworks to support growth and efficiency.
Scope
FrieslandCampina · Jun 2024 – Nov 2025
Managed national-level sales operations for an FMCG multinational, supported the Director Sales with agendas and calendar, and tracked leadership action items through to completion.
Scope
FrieslandCampina · May 2023 – Jun 2024
Administered national secondary sales data for accuracy, completeness and timely reporting, resolving discrepancies with regional teams.
Scope
FrieslandCampina · May 2021 – May 2023
Oversaw secondary sales administration and reporting for the Sukkur territory and supported regional planning, forecasting and sales target monitoring.
Scope
TCS · Attaluh Business Group · HCM Global · 2017 – 2021
Early-career foundation in accounting and account management: bookkeeping, ledgers, reconciliations, financial statements, payables and receivables.
Scope
Personal project · 2026
A collection of 25 free browser-based tools for sales, business and career tasks. Everything runs in the visitor's browser, with no sign-up, and is built to be fast, accessible and private.
Scope
I'm happy to discuss sales operations, reporting and project coordination work.
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